Case Studies
From concept to launch, explore the products I've built and the impact they've created. Each project showcases different aspects of product management and entrepreneurship.
NannyBot AI
A Smart Solution for New Parents
After becoming a parent, I realized how challenging it is to manually track a baby's daily activities, from feedings and naps to diaper changes. This often leaves new parents feeling overwhelmed and lacking the data needed to understand their baby's patterns. My initial solution, a low-code tracker built with Apple Shortcuts, confirmed this was a widespread problem experienced by many other parents, validating the need for a dedicated mobile application.
ScanMeSite
Automating Web Accessibility Audits
During my role as a Business Analyst, a key responsibility was ensuring the accessibility of my company's websites through weekly Lighthouse reports. While this was essential, it was a time-consuming manual process. I identified a broader market need to automate this task, especially with accessibility regulations becoming more prominent across the US, Canada, and the EU. This led me to develop scanmesite.com, a scalable, automated solution that could benefit a wider audience.
LinkSpaghetti
A Modern Solution for Link Aggregation
Many link aggregation tools place basic features behind a paywall, limiting user access and creating an unnecessary barrier to entry. This presented an opportunity to build a solution that offered core functionality for free while exploring a different monetization strategy. My personal goal was to deepen my technical knowledge and understand end-to-end software deployment.
LocalOps.ca
A Community-Driven Solution for Homeowners
As homeowners in Ottawa, my co-founders and I recognized a significant challenge in finding reliable and trustworthy service providers. The existing methods, relying on word-of-mouth recommendations, unorganized Excel sheets, and scattered WhatsApp groups, were inefficient and not scalable. We saw a clear need for a centralized, trusted platform to connect homeowners with local professionals.
My Product Development Process
A systematic approach to building products that users love and businesses value.
Discovery & Research
Understanding user needs, market opportunities, and competitive landscape through research and validation.
Strategy & Planning
Defining product vision, roadmap, and success metrics aligned with business objectives.
Design & Development
Creating user-centric designs and leading cross-functional teams through iterative development.
Launch & Optimization
Coordinating go-to-market strategy and continuously optimizing based on user feedback and data.
Ready to Work Together?
Let's discuss how I can help your team build products that create real impact and drive business growth.